What is Guest Posting? Bloggers often post to attract free traffic and add backlinks to their website. Businesses hire bloggers to write relevant content for their websites. They gain increased exposure for their brand and receive payment for the articles they post. Many bloggers use Dofollow Link Technique (To Follow) to increase the number of links pointing to a website.
So why is it so popular? It’s fairly straightforward. If you have written a blog on a subject that has a high number of visitors, you can offer to write a guest post for someone else. It’s a relatively straightforward request, and if you have a good track record of providing quality content and providing backlinks, this request will probably be accepted.
Guest Post – Blog Post
The easiest way to market your website or blog is by writing regular blog posts. However, when you consider doing guest posts, you need to carefully consider the benefits of doing this. One benefit is gaining increased exposure. Guest posts are often seen as a good way to gain backlinks and receive some recognition for your work. You might also have an established reputation in your niche and want to use guest posts to further promote your brand or website.
If you’re not familiar with SEO, you’ll probably need to pay for some help to optimize your guest blogging to fit Google’s requirements. Google is constantly changing their policies, which means it’s important to keep up with them. A great way to do this is to use Google’s social media tools, such as their twitter Advanced Search tool. With this tool, you can set a keyword that is relative to your niche topic, and Google will analyze how frequently different words are being used in your niche.
For example, if you’re a web designer, you’d want to target keywords like web design, keyword density of one percent or below, and your target keyword. Then, you’d want to link to these keywords in your own articles. Guest blogging makes perfect sense, because it takes the hard work out of linking. There are a number of ways to create backlinks using guest blogging. Some of these include leaving a comment on another site related to your niche with a link back to your own site (see above), leaving a link in your author’s resource box, or subscribing to a newsletter that allows you to include a link back to your site as well.
As an alternative to the above strategies, you can also opt to include a “Do Not Track” element in your backlink profile. Google’sDo Not Track function allows you to block users from collecting data about your site or blog. The drawback is that some analytics programs cannot figure out whether a link was really “traced” or not, leading to invalid metrics. A simpler solution would be to add a reference to a custom metric instead of relying on the Do Not Track option.
Another popular strategy for boosting backlinks is through the process of “da-dic-a-tus”. In simpler terms, DDA or “Do Not Track” allows the user to track whether or not a backlink was followed but not whether the link was clicked on. This is useful for finding anchor texts used in the links back to your site, domain authority, and other metrics being tracked. Although the domain authority metric is a little tricky to quantify, the correlation between DDA and search engine rankings is quite strong.
Lastly, do not forget the power of context. Search engines are based on content, and the more precise and rich your content is, the more trust flow you will receive. Thus, you have to make sure that your backlink profile fits the context of your site, domain authority, and other SEO factors. It does not matter how great your website, blog, or even web content is if it is not contextual to your web visitors. Adding context to your backlinking profile can significantly boost your search engine rankings and give you a boost in the link popularity department.