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SEO Dallas. There is no stopping word for learning SEO. Given the ever-changing Google algorithm, SEO strategies must always be updated. Otherwise, it’s hard to compete on the search page. So, SEO Dallas or SEO in Dallas city is using the same technique.
You don’t want that to happen to your website, do you? SEOphee will help you with this SEO Dallas strategy. Or you can contact us to SEO your website.
Well, in this article, we invite you to learn SEO according to the latest Google algorithm. What do you need to know?
To make it easier for you, we have divided this WordPress SEO tutorial into nine main sections:
Table Of Contents
- Basic SEO Concepts
- Website Speed Optimization
- Website Optimization For Mobile Friendly
- Keyword Research
- Creating Content
- On-Page SEO
- Technical SEO
- Off-Page SEO
- Link Building
We have sorted from the most accessible discussion. So, even if you are still a beginner, you will understand it very well.
Basic SEO Concepts
To learn SEO, you need to understand the basic concepts first. SEO (Search Engine Optimization) is a website optimization step to get top rankings on Google search pages.
A website that is in the top position will get a large number of quality visitors for free. The number 1 position on the search engines dominates the click results ten times over.
However, because Google keeps the ranking techniques secret, we can take a peek at some of SEO’s leading indicators. First, Google likes fast websites. Second, Google wants articles that are useful and relevant. And much more
Website Speed Optimization
Before getting into various other optimizations, in general, learning SEO should start from website optimization to make it faster. Therefore, speed is one of Google’s ranking factors.
Don’t use assumptions. Do check using various tools such as Google PageSpeed Insights or GTMetrix. After getting the results, do the optimization as recommended.
If you have problems with the server, make sure that the hosting quality and server location are optimal. If there is a configuration error or script that is annoying, fix it immediately. Do not forget, always activate compression techniques such as Gzip or Brotli.
Ensuring that your website is well optimized is a prerequisite for getting optimal results.
Website Optimization To Be Mobile-Friendly
Smartphone users are increasing, and internet access is mostly done from mobile devices. Not making your website mobile friendly is a mistake.
Moreover, a mobile-friendly website is prioritized by Google to appear in the top rankings of search results.
How to do this, you can install a responsive website theme. Not only that, don’t forget to use fonts that are easy to read and provide ample whitespace. To be more optimal, use AMP (Accelerated Mobile Pages). And, a few other tips.
Keyword Research | SEO Dallas
Keyword research is an equally important topic when learning SEO. Creating content without keyword research is a mistake because keyword research helps you understand what internet users need today.
Some things to look out for when doing keyword research are:
Search Volume which shows the number of keywords typed in Google when performing a search. Keyword Difficulty in understanding the difficulty level of a keyword on the first page of a search engine.
Also, there is a Keyword Suggestion, which is useful for finding out which keywords have the same intent. Search results are also crucial for analyzing how competitors can rank at the top.
By doing keyword research, you will know what is best for your website content.
Creating Content | SEO Dallas
Creating content is the stage in learning SEO after keyword research is done.
To be able to produce quality content, several conditions must be met:
First, make sure your content is relevant to readers’ needs. Otherwise, your blog/website may not be visited. Second, create content that is unique and has a good search volume. Third, provide true/valid information from a reliable source.
There are still many other tips that you can use to make your website articles stand out from the others. You can use our content service to help your content.
On-Page SEO | SEO Dallas
More profoundly, when learning SEO, you must understand On-Page SEO. An optimization effort that emphasizes improving the internal factors of a website.
Some of the optimization steps are the proper use of permalinks because this is what describes your content’s content. Another tip is to write the meta title and meta description relevant to the content but are not truncated in search results.
Regarding content, On-Page SEO also makes efforts to arrange headings and subheadings correctly and place keywords correctly.
Other On-Page SEO optimization efforts are still quite a lot. So, make sure you understand it and use it on your website.
Off-Page SEO | SEO Dallas
In contrast to On-Page SEO, Off-Page SEO optimization steps emphasize efforts outside the website itself.
When learning SEO to do Off-Page optimization, here are the things you need to pay attention to:
First, get Brand Mention. This is an effective way to get quality traffic. Google also considers websites that get mentions in the media for top ranking.
Then, create a Google My Business profile that will make it easier for consumers to find information about your business description, address, operating hours, photos of your business.
Some other Off-Page optimization efforts, such as reviews and social media sharing, also need to be done correctly.
Link Building | SEO Dallas
Being part of Off-Page SEO, you should not forget Link Building when learning SEO. Link building is an effort to get links from other websites that lead to your website.
Some of the efforts you can make when doing link building are:
Make an effort to get lots of Referring Links to show your website as a credible source of information. Apart from the number, make sure the links you get are relevant to the topic.
Those two things are not enough. You also need to build Domain Authority and pay attention to the type of link, whether DoFollow or NoFollow.
Local SEO Dallas
There is one more discussion when learning SEO, especially if the local market is your target business, namely Local SEO.
Local SEO attempts to always bring your website in the top rankings on local search engine searches. This step is essential, considering 46% of searches were conducted locally, and 29% ended up buying.
Local SEO techniques use almost all of the general SEO techniques above. The difference is, focus on the local market. So, you’ll keep building Google My Business, doing keyword research, and more.