Pillars Of A Digital Marketing Strategy. SEO stands for Search Engine Optimization, which is one of the pillars of a digital marketing strategy.
When surfing the internet and finding information about a business, product, or service, the chances are that the first page you open is Google.com.
After entering the keywords you want to search, various internet pages that match the search will appear. Your business website or social media can be one of them.
However, not all pages can reach the first page and top position in google search. This is where SEO plays a vital role in bringing your page to potential customers.
The higher your page position in search engines, the more it is for potential customers to find you.
In every SEO agency, there are generally two types of work that are done regarding SEO. First is On-Page SEO and Off-Page SEO. The two are quite different but serve the same purpose.
On-Page SEO | Pillars Of A Digital Marketing Strategy
Regulate what appears on the page (on-page) of your site or content, and perform optimization on these elements. On-Page SEO tasks will deal with image selection, content marketing, keyword selection, page loading speed, tags, and so on.
This is very influential because search engines perform searches using text and visual elements on your page.
If your content is not close to what potential customers are looking for, search engines will not place your page in the top position.
This On-Page SEO implementation is very significant. Even if you change just one or two words of the article text, your position in search can change.
Off-Page SEO | Pillars Of A Digital Marketing Strategy
is a strategy used to increase your page ranking through the off-page activity itself? Although, in general, SEO starts from an on-page strategy, it is a more effective strategy concerning external matters.
This can be thought of as convincing Google that our page is useful and deserves to be placed in the top position in search. How do we persuade Google? Very diverse.
For example, if many sites on the internet list our pages on their sites, then Google will assume that our pages will provide value to the user. The factors that play a role in search engine decisions are also varied and changing. Reporting from Neilpatel.com, here are the SEO factors that are important to improve.
Seo Is Not A Game
The approach that must be used must be strategic and targeted. SEO methods that are continually changing also require talent to keep the pages up-to-date. This is why SEO can be said to be a full-time job.
One person will not be enough to thoroughly research, plan, execute, and evaluate your SEO performance.
That is why the businesses you meet on the internet using SEO Agency services. SEO Agency Indonesia is very numerous, but you have to be very careful in choosing. If the agency lacks SEO experience, your website’s online presence will be jeopardized.
Thus, choose an SEO agency with high flying hours and positive reviews for the sake of your business SEO.