Dispelling the Myths of Guest Posting. Many people use guest blogging as a link builder strategy; however, dispelling the myths of guest blogging can help you build higher quality backlinks quickly & easily. It s just gotten too busy for many blogmasters; therefore, I would not recommend relying heavily on guest blogging as a link building technique.
What Do You Mean by Authority Blogs? When you say authority blogs, do you mean the ones that get hundreds of thousands of page views? Or are you saying those that have high PR and lots of backlinks from high PageRank websites? Either way, most guest posting opportunities should be considered low quality and should be avoided unless you have a very good page rank or PR.
Guest blogging, and other backlink strategies such as the old standby, article marketing, will only benefit your site if you can get to the top of the search engines, or at least rank highly in the first few pages. This is not easy as there are hundreds of directories and blog posts out there competing for your attention. In order to rank well, you need to be able to target specific keywords. If you want to target a keyword like “backlink building” in one of the directories you submit to, you will have to get to the first page. Not impossible, but certainly not easy.
The reason why guest blogging is not an effective link building technique is because most guest posts are low-quality and filled with keywords that aren’t relevant to the topic. There are several reasons for this, but a big one is because the guest post writer is not an expert in the niche that you’re writing about. Therefore, the link that you provide them with is a dead one. Yes, they get to your link, but they haven’t written anything that’s going to benefit your site or provide any real value. If they provide you with information that is below standard, you should move on and not look back.
One of the best things about guest blogging is that you don’t have to spend a lot of money in order to get it going. Low-quality guest posts cost money and that’s what makes them so hard to come by. You can find guest blogs from authority sites that are willing to pay for content creation, but for an even greater value you can try for guest posting for a couple of different websites or for a blog post directory. When you do this, you can save yourself a lot of time and money because you won’t have to pay a ghostwriter. You can produce quality content creation with just the help of a software application like Microsoft Office, and the right tools for creating content. You will also benefit from the quality that comes with the experience of a professional writer.
In order to find guest blogging opportunities, you need to take the time to look around on the Internet. The easiest place to start is with the authority websites that have become successful in the past few years. Look at their guest posts and see if there is a common theme in the kinds of posts they accept and make. This will give you an idea of the kinds of people you want to target. Keep in mind that some of these sites are already very popular and others are still relatively new, so keep an eye on them as well.
Once you’ve identified some high-quality authority sites to guest post on, you’ll need a simple method for contacting them. Some of these sites allow a simple email contact button directly on their site, which is always an advantage. Others may require you to join their RSS feed or some kind of affiliate program in order to be able to contact them. It’s really up to you and depends on what is going on with your site and what you would prefer in terms of contact.
Another thing you should look for as you search for guest blogging opportunities is if the site accepts submissions from both new and existing links. If a site only allows one-way submissions, then you don’t want to submit your blog post because you’ll end up with very little exposure. On the other hand, if a blog post will be submitted to several existing and new links, this gives you more opportunity to get your link noticed by as many people as possible. You can also increase the odds of getting your link clicked when you submit your guest post two top-ranked websites, if you do so with a proper landing page. So, make sure that you check out the rules and guidelines before you submit any guest articles to authority websites, since it will make a difference in the results you see from your efforts.